MA-HA VIRTUE® is Informed Sport Certified and rigorously tested against 250+ banned substances. It’s trusted by professional athletes, military operators, and wellness experts in 120+ countries. This gold standard opens doors to pro teams, defense contracts, and premium wellness spaces worldwide.
Each bottle delivers our clinically backed Diamond-Grade™ saffron—infused with antioxidant-rich super-fruits, low-glycemic, and never any added sugars. Flavor meets function.
Sour Cherry
Sour Cherry
Sour Cherry
Sour Cherry
Sour Cherry
Citrus meets cherry — a zesty, energizing kick with notes of lemon and orange.
100 mL
250 mL
1 Liter
Daily Supplement
Pomegranate
Pomegranate
Sour Cherry
Sour Cherry
Pomegranate
Citrus meets cherry — a zesty, energizing kick with notes of lemon and orange.
100 mL
250 mL
1 Liter
Daily Supplement
Raspberry
Raspberry
Sour Cherry
Sour Cherry
Raspberry
Citrus meets cherry — a zesty, energizing kick with notes of lemon and orange.
100 mL
250 mL
1 Liter
Daily Supplement
Blackberry
Blackberry
Sour Cherry
Sour Cherry
Blackberry
Citrus meets cherry — a zesty, energizing kick with notes of lemon and orange.
100 mL
250 mL
1 Liter
Daily Supplement
Made Clean. Made Right. Certified to the Highest Standards
From GMP to Non-GMO, every MA-HA VIRTUE product is crafted with uncompromising quality — safe, pure, and trusted worldwide.
MA-HA VIRTUE pioneers a new era of wellness with the world’s only patented saffron formula. More than a beverage, it is a category-defining innovation blending science, luxury, and holistic medicine. Our mission is to set a global standard for purity, performance, and purpose—unlocking human potential through sustainable innovation and the timeless power of saffron.
Nature’s Gold, Your Daily Upgrade.
Fuel your mind and body with MA-HA VIRTUE. Powered by 100% natural saffron, rich in antioxidants. Refreshing. Functional. Transformative.
80%
Felt Happier & More Balanced
2x
Faster Muscle Recovery
70%
Improved Sleep Quality
100%
Plant-Powered Antioxidant Protection
†Based on clinical studies in healthy adults ages 18–59, evaluating nutrient biomarkers, microbiome shifts, and bioavailability. Study designs and durations varied. Please see drinkag1.com/science for additional information.
Quick Answers
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* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Information on this site is provided for informational purposes only. It is not meant to substitute for medical advice from your physician or other medical professional. You should not use the information contained herein for diagnosing or treating a health problem or disease, or prescribing any medication. Carefully read all product documentation. If you have or suspect that you have a medical problem, promptly contact your regular health care provider.
** MA-HA VIRTUE Welcome Kit Offer valid for new MA-HA VIRTUE subscribers only. MA-HA VIRTUE frother Offer valid for first MA-HA VIRTUE order only.
Actual Packaging May Vary: 1. In a triple-blind, randomized, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks. 2. In a double-blind, randomized, placebo-controlled 2-week crossover clinical trial assessing nutrient gaps and microbiome shifts in 20 active adults ages 19-37. 3. In a double-blind, randomized, placebo-controlled 2-week crossover clinical trial assessing nutrient gaps and microbiome assessments of 24 healthy adults with occasional GI distress ages 26-59 over the course of 4 weeks. 4. In a double-blind, randomized, placebo-controlled crossover clinical trial assessing nutrient gaps and bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours. 5. In a third-party, single-arm, closed label interventional study of 104 healthy adults ages 25-59 assessing self-perceived efficacy of MA-HA VIRTUE Next Gen over 3 months.