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Informed Sports ® Certified
Informed Sports ® Certified
Informed Sports ® Certified
Informed Sports ® Certified
Informed Sports ® Certified
Informed Sports ® Certified
Why MA-HA VIRTUE?
Supports cellular function icon
Support Cellular Function
Supports cognitive function icon
Supports Cognitive Function
Supports hormonal well-being icon
Supports Hormonal Well-being
Supports mental focus and balanced energy icon
Supports Mental Focus & Balanced Energy
Supports metabolism and energy icon
Supports Metabolism & Energy
Anti-inflammatory properties icon
Anti-Inflammatory Properties
Supports joint function icon
Supports Joint Function
Low glycemic, no added sugar icon
Low Glycemic & No Added Sugar
Supports cellular function icon
Support Cellular Function
Supports cognitive function icon
Supports Cognitive Function
Supports hormonal well-being icon
Supports Hormonal Well-being
Supports mental focus and balanced energy icon
Supports Mental Focus & Balanced Energy
Supports metabolism and energy icon
Supports Metabolism & Energy
Anti-inflammatory properties icon
Anti-Inflammatory Properties
Supports joint function icon
Supports Joint Function
Low glycemic, no added sugar icon
Low Glycemic & No Added Sugar
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Informed Sports® Certified

The Power of
diamond-grade
saffron

The World’s Most Precious Spice.
Now, Your Everyday Power.
A science-led standard for human performance—
trusted by elite military forces, certified for professional sport, and backed by patented diamond-grade saffron science.
Certified for Champions
Informed Sport® Certified and tested batch by batch—safe for elite athletes and high-performance environments.
Trusted by Elite Forces
Formulated with patented saffron science and tested batch by batch—trusted by U.S. Special Operations professionals worldwide.
Independently Third-Party Tested
Every batch is rigorously tested for banned substances, purity, and potency—what’s on the label is in the bottle.
Backed by patented science
Our proprietary I-MMUNITION™ formula is protected by global patents and supported by peer-reviewed saffron research.
Clinically Proven Benefits
Heart Rate Variability Improved Over 6 Weeks with Saffron vs. Placebo
In a 6-week randomized, double-blind placebo-controlled study, recreationally active adults taking saffron experienced significantly greater increases in heart rate variability versus placebo — a recognized marker of autonomic nervous system balance and physical recovery capacity.*
Mood Regulation in Human Participants Over Time — Saffron vs. Placebo
Peer-reviewed human trials indicate that standardized saffron extract supports mood balance, with reductions in anxiety and depressive symptom scores comparable to placebo-controlled benchmarks in mild-to-moderate populations.*
Inflammatory Marker Response Over Time — Saffron vs. Placebo
*Human trials and meta-analyses show saffron supplementation can reduce key inflammatory signals, including TNF-α—supporting a healthier inflammatory response over time versus placebo.
Restorative Sleep Quality Over Time — Saffron vs. Placebo
Clinical studies show that daily saffron supplementation supports measurable improvements in overall sleep quality, reduces sleep disturbances, and promotes faster sleep onset compared to placebo over 4–8 weeks, using validated sleep assessment scales.*

Made Clean. Made Right. Certified to the Highest Standards

From GMP to Non-GMO, every MA-HA VIRTUE product is crafted with uncompromising quality — safe, pure, and trusted worldwide.
Relume Library
Relume Library
Relume Library
Relume Library
No Preservatives
Non-GMO
Premium Organic
Vegan
No Artificial Flavors
GMP Standards
No Preservatives
Non-GMO
Premium Organic
Vegan
Kosher
Halal
Bio-Certified
Paleo
Sugar Free
Soy Free
Kosher
Halal
Bio-Certified
Paleo
MA-HA VIRTUE pioneers a new era of wellness with the world’s only patented saffron formula. More than a beverage, it is a category-defining innovation blending science, luxury, and holistic medicine. Our mission is to set a global standard for purity, performance, and purpose—unlocking human potential through sustainable innovation and the timeless power of saffron.
Booster
Vitro
Mixer`
Pistachio
Saffron
Salt

Superfood flavors

Each bottle delivers our clinically backed Diamond-Grade™ saffron—infused with antioxidant-rich super-fruits, low-glycemic, and never any added sugars. Flavor meets function.

Sour Cherry

Sour Cherry

Sour Cherry

Sour Cherry

Sour Cherry

Citrus meets cherry — a zesty, energizing kick with notes of lemon and orange.
100 mL
250 mL
1 Liter
Daily Supplement

Pomegranate

Pomegranate

Sour Cherry

Sour Cherry

Pomegranate

Citrus meets cherry — a zesty, energizing kick with notes of lemon and orange.
100 mL
250 mL
1 Liter
Daily Supplement

Raspberry

Raspberry

Sour Cherry

Sour Cherry

Raspberry

Citrus meets cherry — a zesty, energizing kick with notes of lemon and orange.
100 mL
250 mL
1 Liter
Daily Supplement

Blackberry

Blackberry

Sour Cherry

Sour Cherry

Blackberry

Citrus meets cherry — a zesty, energizing kick with notes of lemon and orange.
100 mL
250 mL
1 Liter
Daily Supplement
SCIENCE    /    Saffron 101
You Are More Than a Mood.
Your brain, hormones, and cells are in constant conversation.
 Diamond-grade saffron supports mood balance, mental clarity, and calm, sustained energy—at the cellular level.
Third-Part Tested
Only real ingredients, we NEVER use anything else...
15
mg
Picrocrocin
Saffron essence
Bitter glycoside naturally present in saffron that contributes to flavor and serves as the precursor to safranal.
0.4
mg
Safranal
Mood compound
Volatile aromatic compound formed during saffron drying, responsible for aroma and recognized as an ISO 3632 quality marker.
1
g
Crocetin
Cellular fuel
A carotenoid derived from crocin metabolism in saffron, studied for antioxidant and cellular signaling properties.
35
mg
Crocin
Golden antioxidant
Primary carotenoid in saffron responsible for color and antioxidant activity. A key ISO 3632 marker of saffron quality and potency.
35
IU
Vitamin A
Vision vitamin
Supports vision clarity, immune defense, and healthy skin through essential cellular renewal pathways.
95
mg
Flavonoids
Plant antioxidants
Flavonoids are naturally occurring plant compounds that contribute to antioxidant activity and cellular protection. They support normal meta
120
mg
Dietary Polyphenols
Protective phytonutrients
Naturally occurring plant compounds that support antioxidant defense and help protect cells from oxidative stress.
18
mg
Phosphorus
Essential mineral
Phosphorus is a key mineral involved in energy metabolism, cellular membrane integrity, and bone structure. It works in synergy with calcium
12
mg
Calcium
Essential Mineral
A foundational mineral essential to structural integrity, fluid muscle movement, and precise cellular communication.
1
mg
Iron
Naturally occurring iron
A foundational trace mineral that supports oxygen transport, energy flow, and red blood cell integrity.
180
mg
Potassium
Naturally occurring electrolyte
Potassium is an essential electrolyte that supports fluid balance, nerve transmission, and muscle function.
200
mg
Pomegranate
Antioxidant Fruit
Provides naturally occurring antioxidants that support cardiovascular health and cellular resilience.
300
mg
Sour Cherry
Functional fruit
Naturally rich in polyphenols and anthocyanins. Supports recovery, antioxidant defense, and inflammatory balance.
1000
mg
Diamond-Grade Saffron
Patented core ingredient
Clinically studied saffron extract containing bioactive compounds such as crocin and safranal. Supports mood balance, emotional well-being,
5
mg
Zinc
Immune mineral
Plays a critical role in immune defense, cellular repair, and antioxidant protection.
10
mg
Magnesium
Foundational mineral
Supports muscle function, nervous system signaling, and energy production. Essential for over 300 enzymatic reactions.
12
mg
Vitamin C
Naturally Occurring
Naturally present from fruit-based ingredients such as tart cherry and pomegranate. Vitamin C supports antioxidant activity, immune function
2
g
Vitamin B6 (Pyridoxine)
Naturally occurring
Present in plant-based ingredients. Vitamin B6 supports neurotransmitter production, energy metabolism, and normal nervous system function.
6
mcg
Vitamin B12 (Cobalamin)
Cobalamin (naturally occurring)
Supports red blood cell formation, cognitive function, and energy metabolism. Essential for nervous system health.
10
mcg
Vitamin D (D3)
Essential Nutrient
Supports immune health, bone strength, and muscle function. Plays a key role in overall metabolic balance.
1
mg
Manganese
Trace mineral
A naturally occurring trace mineral that supports antioxidant enzymes, connective tissue formation, and metabolic health.
15
mg
Picrocrocin
Saffron essence
Bitter glycoside naturally present in saffron that contributes to flavor and serves as the precursor to safranal.
0.4
mg
Safranal
Mood compound
Volatile aromatic compound formed during saffron drying, responsible for aroma and recognized as an ISO 3632 quality marker.
1
g
Crocetin
Cellular fuel
A carotenoid derived from crocin metabolism in saffron, studied for antioxidant and cellular signaling properties.
35
mg
Crocin
Golden antioxidant
Primary carotenoid in saffron responsible for color and antioxidant activity. A key ISO 3632 marker of saffron quality and potency.
35
IU
Vitamin A
Vision vitamin
Supports vision clarity, immune defense, and healthy skin through essential cellular renewal pathways.
95
mg
Flavonoids
Plant antioxidants
Flavonoids are naturally occurring plant compounds that contribute to antioxidant activity and cellular protection. They support normal meta
120
mg
Dietary Polyphenols
Protective phytonutrients
Naturally occurring plant compounds that support antioxidant defense and help protect cells from oxidative stress.
18
mg
Phosphorus
Essential mineral
Phosphorus is a key mineral involved in energy metabolism, cellular membrane integrity, and bone structure. It works in synergy with calcium
12
mg
Calcium
Essential Mineral
A foundational mineral essential to structural integrity, fluid muscle movement, and precise cellular communication.
1
mg
Iron
Naturally occurring iron
A foundational trace mineral that supports oxygen transport, energy flow, and red blood cell integrity.
180
mg
Potassium
Naturally occurring electrolyte
Potassium is an essential electrolyte that supports fluid balance, nerve transmission, and muscle function.
200
mg
Pomegranate
Antioxidant Fruit
Provides naturally occurring antioxidants that support cardiovascular health and cellular resilience.
300
mg
Sour Cherry
Functional fruit
Naturally rich in polyphenols and anthocyanins. Supports recovery, antioxidant defense, and inflammatory balance.
1000
mg
Diamond-Grade Saffron
Patented core ingredient
Clinically studied saffron extract containing bioactive compounds such as crocin and safranal. Supports mood balance, emotional well-being,
5
mg
Zinc
Immune mineral
Plays a critical role in immune defense, cellular repair, and antioxidant protection.
10
mg
Magnesium
Foundational mineral
Supports muscle function, nervous system signaling, and energy production. Essential for over 300 enzymatic reactions.
12
mg
Vitamin C
Naturally Occurring
Naturally present from fruit-based ingredients such as tart cherry and pomegranate. Vitamin C supports antioxidant activity, immune function
2
g
Vitamin B6 (Pyridoxine)
Naturally occurring
Present in plant-based ingredients. Vitamin B6 supports neurotransmitter production, energy metabolism, and normal nervous system function.
6
mcg
Vitamin B12 (Cobalamin)
Cobalamin (naturally occurring)
Supports red blood cell formation, cognitive function, and energy metabolism. Essential for nervous system health.
10
mcg
Vitamin D (D3)
Essential Nutrient
Supports immune health, bone strength, and muscle function. Plays a key role in overall metabolic balance.
1
mg
Manganese
Trace mineral
A naturally occurring trace mineral that supports antioxidant enzymes, connective tissue formation, and metabolic health.

Nature’s Gold, Your Daily Upgrade.

Fuel your mind and body with MA-HA VIRTUE. Powered by 100% natural saffron, rich in antioxidants. Refreshing. Functional. Transformative.
80%
Felt Happier & More Balanced
2x
Faster Muscle Recovery
70%
Improved Sleep Quality
100%
Plant-Powered Antioxidant Protection
†Based on clinical studies in healthy adults ages 18–59, evaluating nutrient biomarkers, microbiome shifts, and bioavailability. Study designs and durations varied. Please see drinkag1.com/science for additional information.
Quick Answers
What is MA-HA VIRTUE?
What makes MA-HA VIRTUE different from other functional beverages?
What is diamond grade saffron and why does it matter?
Is MA-HA VIRTUE a supplement or a beverage?
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Can athletes drink MA-HA VIRTUE daily?
Does MA-HA VIRTUE contain caffeine or stimulants?
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